Built by Arpit Bansal (Twitter, LinkedIn)

1. What is the core problem?

Think deeply about this one and see how you can articulate it in the simplest way possible

2. Have I experienced the problem personally or know someone that has?

Often it’s easier to understand the problem if you have first hand experience with it

3. Who is the customer for this idea?

Try and establish a clear identity of a potential customer

4. Do I have access to the first paying customer?

This helps to get your company off the ground faster

5. Do I have unique insight about the problem that others don’t?

Having a good answer to this question can help you build a defensible business

6. What does the first version of the product look like?

Try to imagine the first product/offering without worrying about the complexity

7. Do I have the ability to build the first version of the product?